Instagram is full of funny dog/crazy cat reels, drunk people doing things, and pictures of flashy cars, with many an hour being lost down Insta rabbit holes. However, what started as an image sharing resource has become one of, if not the best, platforms for uplifting health and fitness content. A well-managed profile has become a fantastic influencer marketing tool for Instagram fitness influencers.
What is a Fitness Influencer?
These world-class fitness coaches, athletes, and celebrities use their Instagram accounts to promote a healthy lifestyle, workout routines, clean eating recipes, and body positivity messages. Every post is embellished with eye-catching images & video, the latest music tracks, and motivational captions.
Here is the Body Fitness Wellness list of 23 Instagram Fitness Influencers You Need to Follow; we are sure you will find plenty of inspiration to continue striving for your fitness goals or perhaps take the first steps towards becoming a fitness influencer.
Kayla Itsines
Kayla Itsines is one of the original Instagram fitness influencers. Despite being there virtually since day one, Kayla remains at the top of the game.
Kayla’s profile is full of healthy recipes, daily workouts, and incredible body transformations. She is the perfect influencer to fill your feed with posts that make you want to get up and work out.
When you need some serious motivation, jump on Kayla Itsine’s Instagram, I guarantee you will be buzzing to hit the gym!
Ulisses World
Ulisses World is a game-changing Instagram fitness influencer. Starting out as a sport-loving skinny kid, Ulisses discovered the gym as a teen. The rest, as they say, is history.
Ulisses enjoyed a highly successful bodybuilding career, constantly receiving plaudits for his genetically gifted physique and evident dedication to his cause. It is that dedication and positivity that shines throughout his Instagram posts.
The 44-year-old has amassed 8.7m followers and pumps out inspirational, educational, motivational, satirical, and funny content, often all at the same time.
Hannah Eden
Hannah Eden kicked off her rise to the top of the Instagram fitness influencers pile, sporting a shock of bright red hair and the latest street-inspired Reebok gym wear.
This fierce look was backed up with incredible athletic prowess as Hannah powered her way through workout routines that would break the will of all but the toughest.
The fascinating thing about Hannah is that she did all this while letting her effervescent personality shine through to her 500k followers, fast-tracking her to becoming one of the most recognized Instagram fitness influencers.
The Rock
Ok, so The Rock (aka Dwayne Johnson) is known for more than just being an Instagram fitness influencer. Still, I challenge you to find a profile that embodies the essence of motivation, inspiration, and human endeavour more than Dwayne’s!
Needing no introduction, let’s just say that if you aren’t one of the 319m people following The Rock… You must’ve been hiding under a big one!
Carly Rowena
Carly Rowena’s Instagram profile is a flagship for healthy and independent living. Carly directs most of her posts towards workouts and lifestyle tips for mums, inspiring her audience to get in shape and live a healthier existence.
Her Instagram profile includes easy-to-follow instructional videos, motivational reels, and the occasional cute baby pic.
Chris Bumstead
Cbum sometimes looks like a throwback to the golden days of bodybuilding, with his lean and muscular physique accompanied by an epic moustache!
Testament to his hard work and dedication, Chris dominated the Mr Olympia Classic Physique division in 2019, 2020, and 2021. As a result, Cbum has become one of the most
recognised and celebrated Instagram fitness influencers, with 8m followers loving his mix of training videos, exercise advice, and lifestyle pics.
Pamela Reif
Pamela Reif cracked the Instagram fitness influencer world back in 2012 at just 16 years of age. Anyone looking to take their first steps in the industry will appreciate the commitment that took!
Reif uses her profile to promote her awesome home-based workouts and her mouth- watering and healthy recipes to over 8m followers. In fact, she has recently gone “two” steps further by developing both the Pam app and a range of healthy snacks called Naturally Pam.
Joe Wicks
Within a decade, Joe Wicks has gone from handing out flyers at his local park, trying to convince unwilling patrons to try his Bootcamp workouts, to becoming one of the most recognized fitness influencers in the UK (certainly since Mr Motivator).
Wicks reached “national treasure” status through his incredible work promoting PE during national covid lockdowns, undoubtedly preserving the health and wellness of thousands of kids (and parents).
His happy, bubbly personality shines through with a unique fragility. Who can forget when he pulled his hamstring on national TV! Didn’t he also once fart during a live workout? This makes the public love him more. His Instagram profile perfectly represents Joe Wicks, the Instagram fitness influencer, and Joe Wicks, the intensely likeable human being.
Michelle Lewin
Michelle Lewin came from humble beginnings in Venezuela to become one of the most successful fitness influencers on Instagram.
Michelle is the definition of a triple threat. Her incredible bodybuilder’s physique sees her regularly modelling. She has her own range of supplements and workout equipment and has even created two fitness apps!
Lewin’s inspirational videos and down-to-earth vibe keep her 15m followers coming back for more.
Simeon Panda
Simeon Panda isn’t simply an Instagram fitness influencer; you must also call him a fitness entrepreneur. After appearing within and on the cover of the most famous fitness publications, Panda became part of Instagram’s top echelon.
Simeon has since developed his own range of fitness accessories but still finds the time to post workouts that keep his 8.1m followers happy and motivated.
Jen Selter
Jen Selter epitomizes the hard working ethos amongst fitness influencers! During high school, Jen worked as a fitness instructor, identifying that people were looking for online motivation.
Selter has gained over 13m followers since her videos started going viral, putting her at the top of the list of most top brands looking for collaboration. Jen stays at the cutting edge of Instagram fitness influencers with her booty-based workouts.
Rich Froning
Rich Froning is the first person to win the title of “Fittest Man on Earth” four times between 2015 and 2021. Whilst training and competing as one of the finest athletes in the world, Froning also achieved success as an Instagram fitness influencer.
Rich has collaborations with numerous brands. In fact, he even has a Reebok shoe named after him! His page is packed with incredible visuals of just what it takes to succeed in the highly competitive Crossfit world and his tips and tricks for maintaining a healthy lifestyle.
Alexia Clark
Alexia Clark’s route to becoming a world-leading fitness influencer was via a career in marketing. The certified nutrition specialist and personal trainer posts informative and inspirational content on her Instagram profile that oozes professionalism and class.
Clark loves to mix up her workout programs. If you ever feel like freshening up your workout, look at her adaptations to regular exercises.
Matt Morsia
Matt Morsia is a perfect example of how you can benefit from the hard work and determination to become an Instagram fitness influencer. The former PE teacher now earns more money in one month than he used to make in a whole year!
Why do people flock to watch MattDoesFitness? Simple, his posts are the perfect accompaniment for anyone at any stage of their fitness journey! Matt guides you through training methods, exercise techniques, and nutrition tips from personal and professional experience.
Melissa Alcantara
Melissa Alcantara is the classic celebrity fitness trainer. With a client list including Kim Kardashian, she was definitely high profile!
Alcantara’s Instagram profile will fill you with motivation and inspire you to work out and look fabulous doing it! Mel’s page is one of the best places to go for weight training/cardio advice and meal plans.
Mike O’Hearn
Another OG. Michael O’Hearn is an American bodybuilder, personal trainer, actor, and model. Originally featuring on over 500 magazine covers, Mike is one of the world’s most successful fitness models and a four-time Mr Natural Universe title holder. If that’s not enough, he was also Titan, the American Gladiator!
The 53-year-olds Instagram profile is packed with glossy shots of Mike schmoozing with some of the fitness industry’s finest and handy training tips that could save you years of frustration.
Kimberly Fox
“Kettlebell Kim Fox” might not be the most high-profile influencer on our list, but she sure as hell is one of the most inspirational!
Kim is a mother, a wife, and a soldier. Oh yeah, she is also a multiple MSIC Kettlebell Sport World Champion! Next time you’re in the gym, pick up the 24kg KBs, then consider that Kettlebell Kim clean and jerks those things for 10 straight minutes when competing in Long Cycle. Go to Kimberly Fox’s Instagram profile if you want to know about kettlebell lifting or want some inspiration to chalk up and start swinging. Enough said!
Coach Meddy
Coach Meddy was born in France but settled in Dubai many years ago. The past decade has seen him transform into one of Dubai’s premier personal trainers and the country’s most recognizable Instagram fitness influencers.
Coach Meddy’s story is an inspirational one, and he portrays just how much health and fitness transformed his life via his posts. There are also some pretty cool celebrity pics amongst the feed. Not many Instagram fitness influencers can boast Floyd Mayweather as one of their connections!
Yasmin Karachiwala
Yasmin Karachiwala is India’s premier female Instagram fitness influencer, proving that age is no barrier to success as a bastion for health and fitness.
The 52-year-old Yasmin has over 1m followers, delighting them with daily images and videos that inspire and motivate.
Paul Sklar
One thing that jumps out at you right from the start with Paul Sklar is credentials! He is a 25- year veteran of the health and fitness industry, with a seemingly endless list of qualifications, and has been training clients since 1993.
Sklar is a former track and field scholarship athlete and a world-ranked professional Duathlete. He manages to bring an element of athletic training techniques into everyday workouts like few other coaches. If his physique doesn’t inspire you guys over 40 to “go get it”, nothing will.
Lana Ector
Lana Ector is a world-famous fitness influencer from the USA. Lana is recognized as a game- changing businesswoman in the fitness industry, co-founding Gymnetics Fitness and the Ectocise Fitness Challenge.
Her Instagram profile is full of incredible images of Lana working out in some of the funkiest gym wear you will see anywhere while motivating you to do the same. Checking out Lana Ector’s page is a sure-fire way to brighten an otherwise dull day!
Nsima Inyang
Nsima is a pro bodybuilder, elite powerlifter, and martial artist. He is decorated with accolades and awards in all three disciplines.
Inyang has over a decade of experience training high-level athletes alongside his athletic career. This makes for a unique and inspiring blend of knowledge and experience, which he eloquently puts across in his educational and inspirational Instagram posts.
Melissa Wood-Tepperberg
Melissa Wood-Tepperberg is the creator and founder of MWH (Melissa Wood Health). She has been sharing her yoga workouts and meditations for years, but Melissa is more than an Instagram yoga girl or online yoga teacher.
Her daily practices changed her life for the better. Wood- Tepperberg aims to bring you the same body and soul enhancing workouts via her Instagram, using easy to follow instructional videos for home workouts and mood-enhancing meditations.